Young lions speak out for the refugees

by Marija
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What if you had only 48 hours to come up with a creative idea and concept, film a 60 second video and present it in front of the world’s best art directors? Do you think you’d be able to do it?

[dropcap]E[/dropcap]very year, Cannes Lions holds its Annual International Festival of Creativity. Many of the world’s top notch creatives come to take part, listen to the inspirational speakers and measure their “creative strength” against each other.

But what if you are a new to the industry? Well, there is a competition for you too! It’s called The Young Lions Competition, which gives the next generation of creative industry superstars the chance to prove themselves by creating campaigns during the Festival week. More than 400 participants from around the world come to compete. They are given 24 – 48 hours to answer a brief set by a non-profit, NGO or charity organisation before their work is judged by members of the Cannes Lions juries.

Trade off? You get to try out your creative and thinking skills and help NGOs raise awareness of the world problems.

This year, two young lions made this Festival really stand out. They received the brief for the video from UN’s Sustainable Development Goals. They were supposed to present the refugee crisis from the perspective of the refugee and make us understand the hardships they are going through.

See the video for yourself and remember:

“Art is not what you see, but what you make others see.”

Edgar Degas

 

What do  you think about the video? How did it make you feel? 
*The video was shot with a go pro camera on the beaches and surrounding area of Cannes, France. The two creatives from France had only 48hrs to come up with the idea and film the video. It was met with such fervor and it won them the Young Lions Award. Great way to do what you love and help raise awareness of the problems in the world.

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